This automation helps streamline the process of managing new leads. When a new lead is added to Airtable, the system automatically researches the lead, calls them using a voice agent, and records the response. Based on the outcome, it updates the Airtable record, sends follow-up emails with a Calendly link, and notifies the sales team on Slack. This ensures faster lead qualification, better follow-ups, and improved team collaboration — all without manual effort.